Personal Backups

A friend of mine lost a bunch of family pictures and video when his hard drives died (he lost both at the same time). As backup people we are all well aware that the current home computer user does not have an easy and safe way to backup all their data easily. Oh, sure they can buy a USB drive but those can also be destroyed in a fire, flood, or even stolen. There are some online options but wanted to ask those out there what their experiences are with them and any suggestions. I currently have 200+GB I need protected so what are the safest options...and no I wont be buying a tape drive. ;-)